Byfavo
I had the opportunity to collaborate with a fellow designer, Matt Hensinger, on a branding project for Acacia's new product, Byfavo. Acacia, a prominent name in the pharmaceutical industry, sought a distinctive and impactful logo for Byfavo, a product poised to make significant strides in the market.
During this collaboration, we focused on the visual and conceptual design aspects to ensure that the logo not only represented the efficacy and reliability of the drug but also resonated with the medical community and patients. Our design process involved understanding the core values and functionality of Byfavo, and then translating these into visual elements that convey calmness, precision, and trustworthiness. We explored various design elements, such as color palettes, typography, and iconography, to create a logo that is both aesthetically pleasing and functional in a medical context.
Collaboration